Turning rewards into a story
The project
A 12% uplift in sign-ups.
Overview
Campaign creative and storyboards that balanced brand storytelling with clear behavioural prompts, helping Linkt Rewards land with commuters across channels.
The brief
Linkt Rewards needed campaign creative that made a functional loyalty proposition feel relevant to everyday commuters without losing a clear path to sign-up.
The approach
I developed scripts and storyboards that connected familiar road moments with tangible rewards, balancing brand narrative, channel constraints and measurable action. The creative system gave the campaign a consistent idea while leaving room for channel-specific executions.
Outcomes
Delivered a 12% uplift in rewards sign-ups.
Created a reusable narrative system across campaign formats.
Aligned brand storytelling with a direct conversion objective.