Focused creative output

Microprojects

Short-form campaigns, product stories and verbal ideas—selected pieces of copywriting designed to make an object, offer or brand impossible to overlook.

01Copywriting2024

Pixie Wing

Designed to last well

A product-led voice for a jewellery brand built around hands-free function, turning practical design details into playful campaign lines with personality and polish.

Pixie Wing copywriting presentation cover featuring jewellery packaging

Pixie Wing Ring Keepers social copy and product creative

Pixie Wing jewellery lifestyle copy across social creative

Pixie Wing product copy for pendant campaign creative

Pixie Wing campaign packaging and Ring Keepers social creative

02Editorial2023

The Ungasan

Uluwatu Experience Guide

An audience-led destination platform that repositioned a luxury resort through local culture and generated more than 5,000 monthly visits.

Aerial view of a tropical resort pool surrounded by palms

03Copywriting2024

LapLok / Techlok

Security with a sharper line

Campaign copy that made physical laptop security feel relevant, witty and desirable—from a ‘little side piece’ for peace of mind to protection that keeps thieves stressing.

LapLok and Techlok copywriting presentation cover

LapLok campaign copy for secure laptop accessories

LapLok campaign lines across lifestyle and product creative

Techlok product copy for compact laptop security hardware

04Content system2023

A Perfect Space

500 spaces, one voice

A scalable listing framework and brand storytelling system applied across more than 500 locations, contributing to a 60% increase in bookings.

Minimal editorial packaging arranged on a studio table