Storage, made simple
The project
Conversion lifted from 8% to 11%, with new leads up 36%.
Overview
A joined-up digital strategy and content system that shifted Wilson Storage from selling space to offering useful, end-to-end assistance across the customer journey.
The brief
Wilson Storage needed to strengthen digital performance and unify its national presence in a highly competitive market. Inconsistent positioning and fragmented marketing messages were creating friction at the moments customers needed clarity most.
The approach
I audited competitors, brand health and digital performance, then reframed the experience around assistance rather than storage. A practical tone guide, simplified three-step onboarding journey and cohesive core-service pages led customers naturally from problem to solution.
Outcomes
Increased the overall conversion rate from 8% to 11%.
Generated a 36% increase in new leads.
Unified brand voice and service messaging across the digital journey.
